What Is the Definition of Bespoke in Tailoring?

The word “bespoke” often pops up in the world of fashion, particularly when talking about suits. You may also see it used in tech, interior design or luxury travel. But in tailoring, “bespoke” has a rich, specific meaning with a long tradition behind it.

So what is the definition of bespoke? What sets a bespoke suit apart from other types of tailoring?

Let’s unravel the meaning, history and modern-day significance of this iconic term.

What Does Bespoke Mean?

At its core, “bespoke” means something that is made to a specific order. In tailoring, this refers to garments that are completely custom-made, not based on pre-existing patterns or templates.

Unlike made-to-measure suits, which start with a standard pattern adjusted to fit your measurements, a bespoke suit is created from scratch. Every detail, from the lapel width to the button placement, is built around your personal specifications.

Bespoke means completely individual, one-of-a-kind, and truly spoken for.

Bespoke vs Made-to-Measure: What’s the Difference?

It’s easy to confuse bespoke with made-to-measure, but the difference is significant.

When people search for the meaning of bespoke in fashion, they’re usually trying to understand how it differs from these more accessible tailoring options.

The Etymology of “Bespoke”

The word “bespoke” comes from the verb bespeak, which originally meant “to speak for something.” In the 17th century, customers visiting a tailor would select a fabric, and that material would then be considered “spoken for.”

From that moment forward, the suit made from that cloth was bespoke. It belonged to no one else and was designed entirely for the individual who chose it.

Modern Bespoke Tailoring at Alan David

At Alan David Custom, we honour the original bespoke definition by building every suit from the ground up. Our process includes:

• A fully hand-drafted paper pattern

• Over 35 individual measurements taken in-person

• Multiple fittings to refine the fit

• A hand-stitched garment crafted in New York

We never reuse patterns or rely on pre-cut templates. Every suit is a one-off, built around you and you alone.

Curious how a true bespoke suit is made? Explore our custom tailoring process and see what sets Alan David apart.

Why the True Bespoke Meaning Matters

The term “bespoke” is often used loosely in marketing, but true bespoke tailoring is a completely different standard. It represents tradition, precision and individuality.

When you invest in a bespoke suit, you’re not just buying clothing. You’re investing in craftsmanship, fit and style that reflect your identity.

Explore True Bespoke Craftsmanship

Interested in seeing bespoke tailoring in action? Learn more in our custom tailoring blog or contact us to book a consultation.

Frequently Asked Questions

What is the definition of bespoke in tailoring?
Bespoke refers to garments made from scratch using a unique pattern. The design, measurements and construction are entirely tailored to one individual.

What’s the difference between bespoke and made-to-measure?
Made-to-measure adapts an existing pattern to your size. Bespoke begins with a blank slate and is built from the ground up to your exact preferences.

Where does the word bespoke come from?
It comes from the word bespeak, meaning to speak for something. In tailoring, it referred to fabric that had been selected and reserved for a specific client.

Is bespoke the same as custom?
Not quite. “Custom” can include both bespoke and made-to-measure, but bespoke refers specifically to the full, traditional tailoring process.

Are all Alan David suits bespoke?
Yes. Every Alan David Custom suit is fully bespoke, crafted in New York using your unique measurements and design requirements.